Website project
Howfen House
A coworking site that shows the real space, explains the options and answers the practical questions someone brings before booking or visiting.
See the projectSelected work
SEO and website case studies: what changed and why.
Different businesses need different answers. These stories show how I get to know the situation, choose what deserves attention and work through the details. Some are client projects. Others are results from in-house roles, labelled as such.
Founder project · Mike Fairclough Massage
A conversation about AI led to a better question.
Mike had a Google presence and a website I'd worked on before, but his site no longer reflected the business he ran. His route to booking also needed attention. I listened to how appointments actually happened, rebuilt the website around his current services and tested a booking option with him.
“He always has an honest and thoughtful answer/solution to your problems… he is very proactive and goes above and beyond to get the job done.”
In-house career case study
EMD UKMake search useful to the people who need to join.
At EMD UK, I built pages for insurance searches the site wasn't answering, refreshed content that already had search visibility and made the route to membership easier to follow. Organic search became the organisation's leading source of conversions for the first time.
Read the EMD UK case study
+261%Google Search Console clicks over eight months.July 2024 to March 2025. Clicks aren't enquiries or sales.
Website project
The Big Dog Pizza
A site for a mobile pizza business that makes the menu, event packages and enquiry details easy to understand.
See the projectIn-house career result
A supplements brand
I worked across affiliate marketing, content and search for a supplements business. Organic traffic grew by more than 700% over one 12-month period while I was there. This was an in-house role, not a Cristian Creates client project.
Read more about my backgroundYour business will have its own version of the problem.
Tell me what you're seeing. I'll say where I think I can help and where I'd start.