Mike Fairclough Massage
A clearer description of the work Mike does, visible prices and a route towards booking that fits how he operates.
Read Mike's story Services
Websites and customer journeys
Business websites that are easier to find and easier to use.
I design and improve business websites around the people who use them. They need to find your site, understand what you do and know how to take the next step. I work on both parts of that journey, whether your site needs a few changes or a new build.
Tell me about your websiteWhat does someone need to know before they choose you?
I'll ask how people find you, which questions they bring and what might make them hesitate. That shapes the pages, navigation, copy and calls to action. The site should sound like your business and make the next step feel straightforward.
I plan search foundations from the start, including the pages people are likely to need and the language they use to find them. A design can't make up for missing information or a route that leaves a visitor guessing.
The work, from first question to live site.
- 01 Understand the business, audience and most important customer journeys.
- 02 Decide which pages are needed and what each one must help a visitor do.
- 03 Write or improve the copy, including clear service and contact information.
- 04 Build or improve the site, check it on mobile and make the contact route work.
- 05 Set up sensible search foundations and identify what should be measured after launch.
If the current site can do the job with a smaller set of changes, I'll recommend those. When a new site is warranted, I'll scope the build, including any specialist design or development support it needs.
The build follows the business.
Howfen House
Real photographs, practical information and clear options for people considering a desk, meeting room or podcast studio.
See the Howfen House project
The Big Dog Pizza
Food, packages and an enquiry route that gives Liam the details he needs to quote for an event.
See the pizza projectYou'll know what the project includes.
A website quote sets out the pages, copy, build, revisions and launch checks included. If the right route needs investigating first, I'll scope a focused review. Updates after launch or ongoing help are agreed separately.
I often build fast static sites, but the platform follows the business. If the project needs specialist visual design or complex software, I'll involve or recommend the right person.
Website project questions
Do I need a full rebuild?
Not necessarily. I'll look at the existing pages and the route a customer takes. Sometimes structure, copy or a working enquiry path is enough.
Do you write the copy and handle SEO?
Yes. Structure, copy, search foundations and the route to enquiry are part of how I plan a website. The exact deliverables appear in the project scope.
Do you only build in Astro?
No. I often use it for fast, straightforward sites, but I can work with an existing platform or recommend another route when it suits the business better.
What if I need a specialist designer or developer?
I'll say so early. I can lead the structure, copy, search and quality checks, then work with someone whose specialist skills fit the project.
Show me where visitors get stuck.
Tell me what the current site does well, where it falls short and what you'd like a customer to do next.