Founder project · Website and booking
Mike Fairclough Massage
A conversation about AI revealed a more useful job: make Mike's website reflect the business he runs now and improve the route to booking.
Read Mike's case studyDoes this sound familiar? You know the business could be working better. Finding the time to fix it is another matter.
The website needs attention.
Some of the right people still aren't finding you.
Your team has tried ChatGPT or Claude, but it hasn't saved anyone much time yet.
You may already have a list of ideas. Investigating them, deciding what matters and keeping the work moving alongside everything else you're responsible for takes time you don't have to spare.
Tell me what you're seeing. I'll learn how the business actually works before suggesting another page, another tool or another task for your team.
A clearer next move: Know what deserves attention first.
You should know why a change matters, what it would take to make it, and who is best placed to do the work. Some ideas can wait. Some can be handled by your team. Some I can take on.
- 01 Get found for searches that matter.
- 02 Make the next step easier for customers.
- 03 Get AI doing real work, with a person still checking what goes out.
Hi, I'm Cristian, an SEO consultant in Bolton: I start with how your customers buy.
I've spent nearly a decade working across copy, marketing and SEO: in-house, agency side, and now freelance. I ask what people search for, what happens when they reach you and which parts of running the business keep taking more effort than they should. That's often where the useful answer turns up.
I also run a lot of my own business through Claude: research, client preparation, briefs and first drafts. So when I train a team on AI, it comes from daily use rather than a syllabus.
- Work directly with meNo account managers or handoffs.
- Plain EnglishYou don't need the terminology first.
- Honest about fitI'll say if I'm not the right person.
Cristian Fry A bit more about me
SEO and website case studies: Different businesses. Different starting points.
These projects show how I worked out what mattered and what changed. Each has its own story, including the limits of what can be claimed so far.
In-house SEO role
EMD UK
I built and improved pages around important insurance searches and made the route to membership clearer. For the first time in its history, organic search became EMD UK's number one source of conversions.
+261% Google Search Console clicks, July 2024 to March 2025.
Read the EMD UK case study 
Website project
Howfen House
A coworking website that shows the real space, explains the options and answers the questions people bring before booking or visiting.
Read the Howfen House case study
Website project
The Big Dog Pizza
A site for a mobile pizza business that makes its menu, event packages and enquiry details easier to find and understand.
Read The Big Dog Pizza case studySEO consulting, websites and practical AI: The right work for the problem in front of you.
You don't need to choose a service before you get in touch. Tell me what feels stuck, and I'll help work out whether the next step is search, your website or a repeated task.
The foundation
SEO consulting
Find the searches and pages worth your time, then put the work in an order that makes commercial sense.
Websites and customer journeys
Make it easier for someone who's found you to understand the offer, trust the business and get in touch.
SEO-led website designAI training and workflows
Claude training for business and ChatGPT training for small teams, built around the work you already do, in person in Greater Manchester or remote. Or start with one repeated task and use AI where it genuinely helps, so you get more of your time back.
Practical AI for small businessesHow to start: Start with a conversation, then scope the right work.
Start with a free 20-minute call. Tell me what's happening, whether it's search, your website or how your team uses AI. I'll ask about the problem and give you an honest first view. If a deeper look is worthwhile, I'll explain what a focused paid review would cover. If the project is already clear, I can quote it directly.
You'll know the deliverable and price before any paid work begins. You can use the recommendations with your own team or ask me to help carry them out. Ongoing support is a separate choice.
Get a free 20-minute callWho I work best with: You're open to an outside view and ready to act on it.
I work best with founders who can share how the business really runs, including the bits that aren't working as well as they want. You have a direction in mind and room to act, either yourself, with your team or with support from me.
You don't need to be confident with SEO or technology. You do need to be open to honest questions and give useful changes a proper chance.
Bolton, Greater Manchester and beyond: Local when it helps. Remote when it doesn't.
I'm based in Bolton and happy to meet in person across Greater Manchester. If you'd rather talk your SEO or website through face to face, we can start there.
You don't need to be nearby. I work with businesses across the UK and abroad over video calls, and the work runs the same way wherever you are.
Tell me what's taking more effort than it should.
It might be search visibility, a website that isn't doing its job, or AI tools your team pays for but hardly uses. Send me the messy version. I'll read it myself and tell you whether I think I can help.
How working with a freelance SEO consultant works: A simple route from first conversation to useful work.
- 1
Tell me what's happening
Send a note about the business, what you've tried and what you want to change. You don't need a polished brief.
- 2
Talk it through
We have a free 20-minute call to talk it through. I'll listen, ask questions and give you an honest first view.
- 3
Agree the next piece of work
That might be a focused paid review or a project I can quote directly. You'll know the scope, deliverable and price before starting.
- 4
Put the plan to work
You can act on it with your team, ask me to handle the parts I'm right for, or bring in another specialist. Any ongoing work has its own scope and review point.
Freelance SEO consultant FAQs: A few useful answers before you get in touch.
Do I need to know whether my problem is SEO, my website or AI?
No. Tell me what's happening. Part of my job is to work out which problem deserves attention before recommending a service.
Does a freelance SEO consultant do the work or just advise?
It depends on what needs doing. I can lead SEO and content strategy, work on websites and customer journeys, train you or your team on Claude and ChatGPT, and build selected practical workflows. You can also use a plan with your own team. If someone else is better suited, I'll tell you.
Will I work directly with you or with a team?
With me. I'm a freelance consultant, not an agency, so there's no account manager passing messages along. If part of the job needs a specialist I'm not, I'll say so and point you to someone I'd trust with it.
How long does SEO take to show results?
It depends on where you're starting from and what's holding the site back. Fixing a page Google can't index or a broken enquiry route can pay off quickly. Earning a place for competitive commercial searches usually takes months. I'll give you a realistic view on our first call, and I won't promise rankings.
Can you help if I'm not technical?
Yes. You're the expert in your business. I'll explain the options without assuming you know the jargon.
How much does it cost to work with a freelance SEO consultant?
The first 20-minute call is free. After it, I'll suggest a scope and price for the next piece of work. A straightforward project can be quoted directly. A wider question may need a paid review first. You know the cost before you commit.
Do you tie clients into long SEO contracts?
No. There are no long-term contracts. Start with one defined piece of work. If continued support makes sense, it gets its own scope and review point.
You don't have to work out the whole answer before you talk to me.
Tell me what's happening in your business and what you'd like to change. I'll help you find a sensible first move.