SEO consulting
SEO consulting that shows you what to do next.
My SEO consulting starts with your search data and business goals. If performance is changing, important pages aren't being found, or the team has too many competing ideas, I'll work out what deserves attention first.
Tell me about your SEOMore SEO tasks won't tell you which one matters.
A rankings report can show movement without explaining what it means for the business. You may have pages to update, new topics to cover, technical issues to investigate and a website journey that could be clearer. The hard part is deciding which work is worth the time.
I'll ask what you sell, which customers matter most, how enquiries or sales happen and what your team can realistically put into place. Then the search data has a useful job to do.
From the search to the next step.
- 01
Can the right people find you?
I look at the searches that matter and the pages shown for them.
- 02
Do the pages answer the question?
I review clarity, substance, trust and fit with intent.
- 03
Can visitors act?
I follow the route to an enquiry, booking or purchase.
- 04
What can the business deliver?
I put recommendations in an order your team has the capacity to carry out.
What I can take on.
I work remotely across the UK and can meet Greater Manchester clients in person when it helps.
- Diagnosis and priorities
- Search Console, site checks, competitors and customer journeys.
- Keyword and content strategy
- Which pages to build, improve or leave alone, and why.
- Local SEO
- Google Business Profile and location relevance where they matter to the business.
- Technical decisions
- Indexation, structure, redirects and migration planning, with specialist development support where appropriate.
- Delivery and oversight
- Selected high-impact work directly, or a clear brief and review process for your team.
In-house SEO result
EMD UK: from missed searches to a leading conversion channel.
I found insurance searches the site wasn't answering well, built focused pages, refreshed older content and improved the journey to membership. Organic search became EMD UK's number one source of conversions for the first time while I led its SEO.
Read the full case studyThe case study also reports 261% more Search Console clicks and 302% more impressions over eight months. Those measures aren't lead or sales counts.
A review you can use, with or without me.
The first conversation establishes the problem and whether a closer look is worth paying for. For a focused review, I'll agree the question, the evidence I'll examine and what you'll receive. You'll get priorities you can act on, not a long list built to justify a monthly fee.
If you want me to implement or keep watch over the work, I'll scope that separately. Ongoing support works best when someone on your side can discuss decisions and help the agreed changes happen.
SEO consulting questions
Do I need an audit or ongoing SEO?
It depends on the problem and who can carry out the work. A focused review is useful when you need to know what matters first. Ongoing support makes sense when there's a defined job to keep doing and a way to act on the findings.
Can you guarantee rankings or leads?
No. I'll explain the evidence, the recommended work and how progress will be measured. Search results and business outcomes depend on factors no consultant controls alone.
Do you work on Google Business Profiles?
Yes, when local search matters. I'll look at the profile alongside the website and the questions local customers are trying to answer.
What if SEO isn't the real issue?
I'll tell you. Sometimes the bigger opportunity is a clearer offer, a more useful page or a better route from interest to enquiry.
Can you help with visibility in AI answers?
I can look at what is happening for your business and discuss what the evidence supports. This area is changing quickly. I won't promise that a tool will cite or recommend you, or sell a separate set of tactics I can't justify.
Tell me what search is doing for your business now.
You don't need a complete diagnosis. Tell me what has changed or what you'd like to work better.