Author name: Cristian

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Why I Stopped Chasing Keywords – And What I Do Instead

April 30, 2025

If you’ve spent any time around SEO advice online, you’ve probably heard some version of:“Just find high-volume keywords and write […]

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How SEO Turned EMD UK’s Website into Their Top Conversion Channel (+261% Traffic Growth)

April 29, 2025

The Starting Point When I began working with EMD UK—the national governing body for group exercise in the UK—in July

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